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What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.

Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.

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Let this be a lesson when life creeps in, do not be afraid to creep away.

This is worth sharing today. I too have been losing sleep over mindless and not so mindless distractions. Be kind to yourself today, writers. And put @J_CameronLive on your upcoming list of books to buy.

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